What you need to know about McDonald's all-day breakfast

The move is an unusual popular crowd pleaser for McDonald’s.
The world’s biggest fast food burger joint has become a magnet for haters over the years, with McDonald’s serving as a high-profile punching bag for anyone who has a beef with obesity, poverty, nutrition, environmental issues, and beyond. So the fact that the switch to all-day breakfast is generating McDonald’s praise by the masses is a very big deal. “This is the consumers’ idea. This is what they want us to do,” McDonald’s president Michael Andres told the Wall Street Journal last month. “That’s why I think this could be the catalyst for our turnaround.”
AdAge noted that McDonald’s new ad campaign highlights the idea that all-day breakfast was driven by customer demands, with people reading random Tweets sent out about the big change: