I was in the Pittsburgh International Airport recently and noticed a store that I had not seen before, “Desigual.” It was not too far from my gate. Their clothes were colorful and unique with an ethnic flair. I picked up a small catalog to view at a later time.
Once I took a good look at the cover and the model inside I noticed the featured model has Vitiligo, a chronic skin disease characterized by portions of the skin losing their pigment. It occurs when skin pigment cells die or are unable to function. Aside from cases of contact with certain chemicals,[1] the cause of vitiligo is unknown. In all of my years I have never seen a store do this.
I wanted to find out more about the store and let you know about them. Their flagship store is in Madrid and the Pittsburgh International Airport store is the only one in the Pittsburgh area. You can find stores in New York, and other countries. Here is a little about the founder.
At the young age of 20 Thomas Meyer, originally from Switzerland, envisaged a future in which people dressed in a different way, in clothes that helped generate positive feelings, affordable to all. And out of this dream Desigual was first born in 1984.
Ever since, it has emanated positivism, commitment, tolerance, constant improvement, innovation and fun. Because, as our first slogan claimed, Desigual is not the same. We respect difference. We listen to what others have to say. We share our good humour. We are enthusiasts. We firmly believe in open mindedness. We adore what we do. We are constantly exploring unmapped territories while, at the same time, aspiring to sustainable growth, sustainable and profitable.
Next time you travel through the Pittsburgh International Airport check them out.
