As the creator economy continues to evolve, content creators are increasingly
becoming entrepreneurs, building brands, developing partnerships and turning their influence into sustainable business opportunities. In the latest episode of Black PR
Wire’s Thrivin’ in Color podcast, Ashley Planks, vice president of creator partnerships at Culture Genesis, explores what it takes for creators to build strong brands, develop meaningful partnerships, and turn their online presence into sustainable business opportunities.
Throughout the conversation, Ashley shares her perspective on moving beyond content creation and building a sustainable brand and business. She also reflects on the evolving relationship between creators, brands, and audiences, while offering insight into the importance of authenticity and strategy play in creating long-term success. “Ashley brings a valuable perspective to the growing creator economy and what it means to build a business around your creativity,” said Camry Brown, host of Thrivin’ in
Color.
“I hope listeners, especially creators, can take what they learn from this conversation and use it to grow their platforms, strengthen their brands, and create new opportunities.”
The latest Thrivin’ in Color episode is available now on YouTube (@BlackPRWire), and all major podcast platforms, including Apple Podcasts and Spotify.
Culture Genesis is a Los Angeles-based media-tech company focused on empowering multicultural publishers and creators to monetize their content at scale. As the largest Black-owned digital network verified by Comscore, the company provides technology and solutions that connect creators and brands while helping businesses reach diverse audiences. A certified minority business through the NMSDC, Culture Genesis is committed to creating opportunities for creators and helping brands advance their diversity, equity, and inclusion goals.
Thrivin’ in Color is a podcast produced by Black PR Wire that highlights inspiring voices making an impact across business, culture, and community. Through in-depth conversations, the show offers a behind-thescenes look at the journeys, lessons, and lived experiences of changemakers from around the country, sharing insight and inspiration along the way.
