Bēhold Natural Essentials began as a personal solution to a frustrating and often overlooked skin condition, seborrheic dermatitis, and quickly evolved into a purpose-driven brand focused on natural scalp and beard care.
Founded by Garrick Wade, a seasoned TV producer and entrepreneur, the brand was born from necessity after years of dealing with recurring scalp issues and ineffective treatments. “My journey into haircare started because of seborrheic dermatitis,” Wade explains. “After frequent visits to dermatologists, I was always given quick fixes but never real guidance on long-term care and maintenance.”
Through extensive research, Wade discovered that most products on the market weren’t just ineffective, they often exacerbated the issue, especially for people dealing with conditions like dandruff and psoriasis. “Studies suggest seborrheic dermatitis is reported more often in African Americans compared to other populations,” Wade said. “When you look back at the products we have been using over the years and see what is in them, you will understand why.” This gap in the market became the foundation for Bēhold Natural Essentials, which prioritizes the health of the skin beneath the hair. “We care for the base of the hair environment,” he added. “That’s where real growth begins.”
“I wanted this company to remain a true homegrown brand, and for me, that means being hands-on in every part of the process,” he said. “I even designed the packaging and overall brand aesthetic myself to ensure the vision was fully realized.” While the brand is still small-scale, that intimacy ensures full control over quality and integrity. “Because of that, I can confidently say I know exactly what goes into each bottle.”
Product development at Bēhold is driven by real-world needs. “It always starts with a need, either something I’ve experienced personally or feedback I hear from the community,” he shared. Once a need is identified, the next step is research, followed by testing small batches for both effectiveness and experience.
“I research ingredients that can actually target the root of the issue, whether it’s scalp health, hydration, or beard care,” he said. “Once I’m confident in a formula, it goes through third-party testing at a lab in Alabama to ensure safety, quality, and consistency.”
Even the name, Bēhold, carries personal meaning. “The brand name itself comes from biblical inspiration, Isaiah 43:19, which speaks to God doing a new thing. For me, that ties directly to the mission of bringing something fresh, restorative, and authentic into the hair and beard care space,” he explained.
One of the biggest differentiators of Bēhold is its focus on scalp health, something that was largely ignored when the founder started doing research back in 2020. “Before this wasn’t even a thing! I remember I could hardly find any products that really catered to scalp care,” Wade recalled. “Now, five years later, it’s finally getting more attention, but there’s still plenty of room for more.”
Wade’s background in TV production plays a critical role in how the brand operates and presents itself. “I was actually an entrepreneur before I ever got into TV, so in many ways entrepreneurship shaped how I navigated that industry,” he explained. “On the flip side, working in TV really sharpened my critical eye. It taught me how to tell stories that resonate, how to capture attention, and how every detail, from visuals to messaging, matters when you’re building something people connect with.” That dual experience is reflected in the intentionality behind the brand, combining creative storytelling with business strategy.
For now, Bēhold Natural Essentials continues to grow organically, with every product representing not just a solution, but a story. “There may come a day when I’m not bottling every product myself,” Wade said, “But the core values, transparency, integrity, and real care, will never change.”
Photo: Keilan Scott
