Advertisers Respond to Protests of 'Sorority Sisters' Reality Show

A wide-sweeping brush fire of controversy was created with the production and premiere of VH1’s newest reality show, “Sorority Sisters,” despite the impassioned protestations of tens of thousands of repulsed black Greek sorority and fraternity members nationwide.
Members of the Divine 9 went into overdrive to illuminate their vehement desire to remove a show they find completely reprehensible and defaming to their century-long legacy and history.
First, black sorors and frat members created a 40,000-name petition imploring VH1 producers to cancel the show. The tactic didn’t work and the show moved on with production, even when Mona Scott Young, who created the “Love and Hip Hop” franchise, pulled out of the “Sorority Sisters” program. Today, the petition garnered nearly 65,000 names and needs only 75,000 to get to the next phase.
The petition reads: “Stop the spread of ignorance and stereotyping of our beloved Black Greek letter organizations. Our founders amongst EVERY organization worked extremely hard to allow us to unite and flourish not only on college  campuses , but as a people well beyond our college days, and Mona Scott-Young now threatens to demolish those aims and goals we all abide by.”
When the Divine 9 leadership found that the show’s producers still were not trying to hear black Greeks’ concerns, they trained their sights on VH1’s pocketbooks — meaning they went after the advertisers who support the show.
In fact, as TV One’s Roland Martin pointed out, there were commercials promoting the upcoming Civil Rights-era epic, SELMA, on a show that featured nonstop denigration, cattiness, pettiness, materialism and over-the-top ghetto-fabulous behavior, all which incited a volcanic reaction from black Greeks (and others). Black Twitter spent the balance of Sunday night and all Day Monday dragging the cast members of “Sorority Sisters” all over Twitter and Instagram.
Some of the advertisers heard the Divine 9’s pleas and took action to pull their commercials from future episodes of “Sorority Sisters.”
Take a look at which advertisers responsed:

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