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Queen Latifah Joins BET Awards Sponsor Cricket Wireless as Brand Ambassador

Cricket Wireless’ skyrocketing brand awareness recently was the result of great strategy and the confluence of mutually agreeable circumstances. First, it was the embodiment of…

Queen Latifah joins BET Awards sponsor Cricket Wireless as Brand Ambassador

Cricket Wireless' skyrocketing brand awareness recently was the result of great strategy and the confluence of mutually agreeable circumstances. First, it was the embodiment of...

BET Awards 2014: Atlantic Records' celebrity hairstylists party at Beverly Wilshire hotel

  BEVERLY HILLS, Calif. — How apropos that a major BET Awards Weekend party devoted to transforming people's looks was held at one of the city's most famous hotels,...

BET Awards 2014: Jill Scott, Maxwell blow back audiences at L.A. Live

LOS ANGELES — Fans nearly blew the roof off the Staples Center when the bass beats of Jill Scott's "The Way" spilled from the stadium...

Cricket Wireless' L.A. customers can win trip to BET Awards

Tens of millions of fans of the BET Awards love the pomp, pageantry and performances from many of America's A-list entertainers. But for a few...

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