The Atlanta Hawks Basketball Academy wrapped up its fifth annual Lady Ballers Summer Hoop Fest powered by Google this week, bringing together more than 130 girls for a four-day program that blended basketball instruction with STEM education, mentorship and personal development.
Hosted at Sutton Middle School, the camp welcomed female athletes ages 8 to 15 for an immersive experience designed to build confidence both on and off the court. As part of the Hawks’ year-round Lady Ballers initiative, the program reflects a shared commitment between the Hawks and Google to empower young women through sports, education and leadership opportunities.
“The impact of our Lady Ballers Program continues to grow every year,” said Chris Jacobs, Senior Director of the Hawks Basketball Academy. “What started as a basketball initiative has evolved into a platform that has empowered hundreds of young women through mentorship and education. Seeing that reach expand and the confidence these athletes gain is what makes this program so meaningful.”
Campers participated in basketball training led by Hawks Youth Development coaches, focusing on shooting, ball handling, passing, defense and game strategy. Hawks alumnus Tony Delk also addressed participants, sharing lessons from his basketball journey and encouraging the girls to embrace lifelong learning.
Beyond the court, Google employees led mindfulness sessions that emphasized mental wellness and focus. Naomi Davis, digital strategist at Google, said the activities were designed to help participants develop confidence and resilience.
“We just want to build confidence honestly,” Davis said. “Not all of these girls are going to go on to play college basketball, but we want them to feel empowered to show up as their best selves, especially in STEM spaces.”
Davis said the team reframed AI as “all in,” emphasizing intentionality, self-awareness and being fully present.
Campers also attended a panel titled “Beyond the Court: How AI and Inclusivity Are Changing the Game,” featuring women leaders from Google and the Hawks organization who discussed careers in technology, leadership and innovation.
“When young athletes see successful women leading in sports, technology and business, it changes what they believe is possible for their own futures,” Jacobs said. “Bringing together basketball and innovation helps these girls envision futures where they don’t have to limit themselves to one path.”
