Premium grooming brand BEVEL is once again putting its money where its mission is. The brand has officially launched the second annual $25,000 BEVEL Vendor Marketplace Grant, in partnership with Invest Fest, returning to Atlanta from August 22–24, 2025. Designed to empower small business owners and marketplace vendors, the grant is a direct investment in the people pushing culture and commerce forward—especially within the Black and brown communities BEVEL proudly serves.
Applications for the grant are open with the winner to be announced live by BEVEL CEO Damon Frost on the Earn Your Leisure “Market Mondays” podcast on September 15.
For BEVEL, the grant isn’t just a one-off promotion, it’s a reflection of the brand’s deeper purpose. “We’re a premium head-to-toe grooming brand committed to serving Black and brown men,” said Breann Satterwhite, BEVEL’s VP of Marketing. “But beyond great products, we’re here to make a real impact.”
According to Satterwhite, the grant initiative was born out of an authentic partnership with Earn Your Leisure, the financial education platform that co-founded Invest Fest. “It really came out of the spirit of entrepreneurship,” she said. “We were able to connect with the guys at Earn Your Leisure last year, and what started as a conversation became something much bigger. This is about showing up and giving back.”
The grant application is open to any vendor participating in the Invest Fest Vendor Marketplace, which includes more than 300 small businesses. “That’s the only requirement,” said Satterwhite. “We’re committed to reviewing all applications. It’s pretty open—and that’s intentional.”
Last year’s recipient, Double Dutch Aerobics, used the $25,000 to scale their unique fitness program, turning the momentum from Invest Fest into lasting growth. BEVEL is hoping to fuel more stories like that with this year’s round of funding.
While the grant is the brand’s main focus at Invest Fest 2025, attendees, especially VIP ticket holders, can expect a few more BEVEL touches. “We’ll have product samples in the VIP gift bags,” shared Satterwhite. “And after the festival, we’ll sit down with the Earn Your Leisure team on Market Mondays to talk about the brand, the grant, and reveal this year’s winner.”
