PRODUCTS FROM TAIWAN FEED VISITORS’ NEED
FOR FUN @ Taste of Chicago
America’s 10th largest trading partner … chooses to showcase its Taiwan Excellence at largest food fest in US!
Taiwan Excellence Showcase to offer free, interactive activities
and display an exciting range of award-winning consumer products @ premiere food festival in US!
The nations largest food festival has more to offer than food. Granted thousands come out for the delicious Taste of Chicago but this year expect to see much more than food on the sampling menu during the upcoming Taste of Chicago (July 8-12 @ Grant Park). The Taiwan Excellence Showcase will display over 20 innovative products, each a recipient of the Taiwan Excellence Award. According to Joseph Liang-Fu Sun, director of the Economic Division of the not-for-profit Taipei Economic and Cultural Office in Chicago, the event is designed to increase consumer awareness of Taiwan brands and offer visitors the opportunity to experience superior lifestyle products from Taiwan.
“Taiwan is America’s 10th largest trading partner. Our goal in showcasing our products at the Taste is to offer American consumers the opportunity to experience the quality and functionality of products from Taiwan firsthand,” Sun says. “Plus, they’re fun, so visiting our tent will create the perfect break between enjoying all of the great food at the Taste of Chicago. These products are exemplary for their features and designs. Some are eco-friendly. They have all been produced using world-class manufacturing processes,” continues Sun. “We wanted to bring Taiwan Excellence to the people of Chicago — a city known for its promotion of innovation, design and artistic integrity — and what better way to reach the people than during one of the premier US food festivals and its more than one million annual visitors.”
The world is a huge place and today’s technology makes it accessible at your fingertips. Instead of letting your fingers do the walking this week Taiwan comes to you to introduce its products at the Taste of Chicago.
At night, the tent will be illuminated with a Yantouch decorative mood lamp that produces 16 million stunning color combinations. Additionally, five lucky people will win a Pringo portable printer that instantly prints high-quality photographs from a smartphone.
About the Taiwan Excellence Showcase:
The Taiwan Excellence Showcase is an initiative of Taiwan’s Ministry of Economic Affairs (MOEA). Since 1990, MOEA has entrusted the Taiwan External Trade Development Council (TAITRA) to implement the showcase annually. The Taiwan Excellence Showcase is an extension of the Taiwan Industry Image Enhancement Project (IEP), established to enhance the innovative image of Taiwanese companies in raising brand awareness and expanding the market. The event has been held in locations as New York, Brazil, the Netherlands, Hungary, Italy, Spain, Turkey, Egypt, Russia, India, the Philippines and Myanmar.
About the Taiwan Excellence Awards:
Taiwan’s MOEA established the Taiwan Excellence Award in 1992. It is the highest accolade presented to Taiwanese products that have achieved world-class quality. Products are selected by the judges based on R&D, design, quality and marketing. Taiwan Excellence products epitomize Taiwan’s abilities in the design and manufacturing of cutting-edge products.
About the Taiwan External Trade Development Council:
TAITRA was founded in 1970 to help businesses and manufacturers from Taiwan promote foreign trade. TAITRA is jointly sponsored by the Taiwanese government, industry associations and commercial organizations, and it is considered to be Taiwan’s foremost non-profit trade promotion organization.
Taiwan is America’s 10th Largest Trading Partner:
According to the Office of the U.S. Trade Representative, Taiwan and the United States traded $64 billion in goods in 2013. In 2014, Taiwan was ranked the United States’ 10th largest trading partner, with more than $67 billion in total goods traded.