McDonald’s, a sponsor of the Essence Festival in New Orleans for the past 10 years, chose the site of the annual event that brought nearly 500,000 to the crescent city Fourth of July weekend for the 10th time to present its 365 Black Awards. Honoring luminaries like R&B singer Gladys Knight and Supermodel Beverly Johnson, the awards show will air on the Black Entertainment Network Aug. 25 at 11 p.m.