Detroit based beverage company, Faygo recently announced its newest flavor—Faygo Gold. With more than fifty flavors, Faygo Gold is a “spicy ginger ale”. The launch of the new flavor is coupled with a St. Patrick’s Day promotion and a partnership with Tapper’s Jewelry featuring the tagline, “At the End of the Faygo Flavor Rainbow…is Gold”.

The promotion features opportunities to win a “Pot of Gold”—a cauldron that includes Faygo Gold pop, T-shirts, and a 24K solid gold bar from Tapper’s Diamonds and Fine Jewelry and Tapper’s Gold Exchange.

“With a 105 year history of pop innovation, Faygo fans have come to expect new flavors that are bold and unique,” said Al Chittaro, executive vice president of Faygo Beverages, Inc. “Consumers are already voicing rave reviews for Faygo Gold, a rich, zippy, ginger ale. Our partnership with another celebrated Michigan brand, Tapper’s Jewelry, is a great way to celebrate the launch of Gold with our loyal fans.”

In order to be eligible for the “Pot of Gold”, Faygo fans are asked to take a photo of “what” or “who” is most valuable to them and upload the photo to Instagram with the hashtag, #FaygoGold. The contest runs from March 15, 2013 to March 29, 2013. The winners will be announced on Instagram, Facebook and Twitter. The first place winner’s “Pot of Gold” will include a solid gold bar valued at $250; second place–$100; and third place–$50.

Faygo has several different types of soft drink beverages and variety of flavors, including Detroit favorites Red Pop and Rock & Rye. The company’s founders, the Feigenson brothers are credited with coining the regional term “Pop” because of the sound that the soda makes when it is opened. Their headquarters have been located at 3579 Gratiot since 1937.

Follow Amber L. Bogins on Twitter @AmberLaShaii

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