Real Times Media (RTM), a media conglomerate that oversees publishing, digital media, event and entertainment holdings in some 25 markets, has formed a joint venture with MGPG Events Inc., owners of The Black Women’s Expo (TBWE).
The joint venture will allow MGPG Events Inc. (MGPG) to extend TBWE’s reach to new markets across the country. The goal of the joint venture is to leverage RTM’s unique expertise in engagement marketing and event production and demonstrated success with large-scale multi-market events including the hugely successful “Who’s Who” franchise. The joint venture means that advertisers, sponsors and attendees will all benefit from the synergies these two entities are creating with this event.
TBWE, the number one national destination event for African-American women in the Midwest, will return to McCormick Place April 5 – 7. TBWE is now in its 19th year and expected attendance for the 2013 event is over 30,000. The three-day exposition is designed to empower, enlighten and educate women and girls of all ages. TBWE features informative seminars, insightful workshops, motivational speakers, bestselling authors and a variety of sponsored exhibits and pavilions.
“Real Times Media has always been vested in the value of the African-American consumer,” says Hiram Jackson, CEO of Real Times Media. “Even more so, we recognize the influence women have over household buying decisions. This joint venture with MGPG Events Inc. and The Black Women’s Expo is a partnership with unrivaled potential, impacting the Expo’s overall influence, reach and revenue opportunity.”