For 105 years the Pittsburgh Courier, then later named the New Pittsburgh Courier, has been documenting Black history and bringing local and national news to its readers through its print editions. But as the times have changed, so has the historical newspaper.
Although still in print weekly, readers and followers can also access the news 24 hours a day, seven days a week via the Courier’s website, its Smartphone application, its YouTube page and four social media sites-Facebook, Twitter, Pintrest and LinkedIn—making it a multimedia enterprise.
“The website has greatly expanded our reach, both in Pittsburgh and nationally. And when you add in Facebook, Twitter, Pintrest, LinkedIn and YouTube, those all compliment the website and the paper, which is still our primary product,” said Stephan Broadus, New Pittsburgh Courier web editor and assistant to the publisher. “It allows us to be daily versus weekly. And that opens a lot of opportunities we did not have in the past.
“The news doesn’t stop for anyone, news happens 24 hours a day, seven days a week…The news cycle is a daily think, where it used to be you had a little time, now you don’t. If you’re going to be competitive you’ve got to be on top of the news everyday.”
Since the Courier commenced in 1910, it has been covering campaigns for equality, exposing injustices and telling the story of Black America. In addition to its print subscribers, the Courier reaches more than 10,000 subscribers through it daily web-based edition, the Digital Daily, which began in 2012 and its mobile app that launched in 2013. Since the launch of its website in 2002, the Courier continues to grow its digital traffic; it see more than 300,000 viewers a month.
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