In its seventh year, the Atlanta Falcons First Down for Fitness program presented by Kimberly-Clark Professional will kickoff its season this Tuesday, Sept. 24.

This year’s First Down for Fitness Ambassador, punter Matt Bosher, and other Falcons players will participate in an Atlanta Falcons Gatorade Junior Training Camp at Fernbank Elementary in Avondale Estates, 3131 Old Rockbridge Rd., Avondale Estates, GA 30002.

This free football camp is a program geared towards children in fourth grade. It stresses the importance of proper football techniques and promotes physical activity as well as proper hydration. The players and cheerleaders will be coaching the children through the various stations and will be teaching them different football techniques.

The First Down for Fitness program presented by Kimberly-Clark Professional, the employees of Marsh & McLennan Agency, and Publix Supermarkets, is a three-month program (Sept. 3 through Nov. 29, 2013) designed to challenge third through seventh grade students throughout the state of Georgia to participate in fitness activities and lead healthy lifestyles. This incentive-based program rewards participants for being active five days a week for at least 60 minutes a day. There are four schools from Mexico City that are participating in the program alongside 242 schools and over 62,000 students across the state of Georgia. The Falcons continue to be a leader in the League with the NFL Play 60 movement.

The Atlanta Falcons Rookie Club is also planning a program of its own next week. The group will visit with patients and families at the Shepherd Center on Tuesday, Sept. 24, from 1 p.m. – 2 p.m at Shepherd Center, 2020 Peachtree Road, NW, Atlanta, GA 30309-1465. The players will visit with patients, sign autographs and take photographs.

The Shepherd Center is a private, non-profit hospital devoted to the medical care and rehabilitation of patients with spinal cord injury and disease, acquired brain injury, multiple sclerosis and other neuromuscular problems.

Additionally, In celebration of Hispanic Heritage Month, linebacker Stephen Nicholas, quarterback Dominique Davis, and defensive end Cliff Matthews will be joined by former Atlanta Falcons players Buddy Curry and Bobby Butler on Tuesday, September 24 for a NFL PLAY 60 youth football clinic for 150 kids at the Walters Boys & Girls Club at 2194 Memorial Park Drive, in Gainesville, Ga. As part of the clinic, the children will receive instruction on proper Heads Up tackling techniques and other football-related drills.

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