START ATL, an interactive symposium that teaches urban entrepreneurs how to start and grow digital businesses, will hold its inaugural conference at the Spelman College Science Center NASA Auditorium on Saturday, April 13, from 9 a.m. to 6 p.m.

Attendees will be able to pitch their digital business ideas and could win up to $5,000 in prizes. Early bird registration, ending April 12 is $49. To register, visit or call 1-347-460-5115 for more information.

START is part of a nationwide series created by digitalundivided (DID). DID is a social enterprise that builds forward-thinking initiatives that change the digital space by increasing the number of Black and Latino women digital entrepreneurs.

Business experts such as Navarrow Wright, CTO of Interactive One, and Kendra Bracken Ferguson, founder of Digital Brand Architects, and leading investors Lauren Maillian Bias, managing director of Gen Y Capital, and Eghosa Omoigui, managing director of EchoVC, will be on hand to offer expert advice and information to those who attend and have an idea for the next big website, mobile app or blog.

Some of the panels include everything from “What You Need To Know Before Leaving Your Day Job” and “Everything You Need To Know To Build Your Site/Product” to “How to Ask for Money for Your Business” and “How to Market Your Company on the Cheap.”

“There are 10.1 million firms in the United States that are owned by women, and people of color are among the fastest growing demographic of the population,” said Jane Smith, executive director of the Spelman College Center for Leadership and Civic Engagement. “It is this reality, along with the role of technology in our lives, that motivated Spelman to become the host sponsor of this event.”

From the Wall Street Journal to Essence Magazine, DID’s activities and initiatives continue to drive the discussion around people of color in the digital space. DID ( was founded in 2012 by Kathryn Finney, a leader in the social media space, editor-at-large at the global social media powerhouse BlogHer and one of the first style bloggers on the web. In less than six months DID has had a significant impact on increasing the number of successful digital entrepreneurs of color.

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