NEW YORK, NY – Responding to the disproportionate risks that African American children face in motor vehicle-related crashes, Cincinnati Children’s Hospital Medical Center and Toyota are doubling the reach of their groundbreaking safety education program Buckle Up for Life. Buckle Up for Life is the only national program of its kind.

Research analyzed by Cincinnati Children’s – a national leader in pediatric and adolescent medicine – shows that African American children are more likely than most other children to die in motor vehicle crashes. Studies also show that, due to multiple factors, African American children are significantly less likely than non-African American children to be buckled up in seat belts or car seats. Studies also show similar outcomes among children in the Hispanic community.

• Motor vehicle crashes are the leading cause of injury-related death for African American children through age 14.
• In crashes involving fatalities in children under 14, seat belt use is lower among African Americans than among all other race or ethnic groups.
• 52% of African American children in fatal crashes were unrestrained.
• Three out of every 4 car seats are not used or installed correctly (across race and ethnic groups) .
• The number of children buckled up nearly tripled among families who participated in one of Buckle Up for Life’s pilot cities.

The new locations for Buckle Up for Life include Houston, Las Vegas, Philadelphia and Orange County, CA. They join programs already in place with local hospital partners in Chicago, Cincinnati, Los Angeles and San Antonio. The program’s expansion to Las Vegas is being conducted in conjunction with Children’s Hospital of Nevada at UMC and in Houston with Texas Children’s Hospital.

Buckle Up for Life is a vital commitment for Toyota, and we are proud to be working with the visionary medical staff at Cincinnati Children’s and with local hospital partners across the country to expand its reach.”

“At Toyota, we are strongly committed to the belief that everyone deserves to be safe,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. “Through our educational outreach, Collaborative Safety Research Center and numerous partnerships with leading hospitals, nonprofits and research universities nationwide, Toyota is engaged extensively in programs that help ensure that drivers and passengers are safe at every stage of life.

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