âWe are more than enthused to have partnered with the U.S. Fund for UNICEF to support UNICEF programs on the frontlines to combat many health and social related issues in the heart of the most vulnerable communities around the globe. Although the Black church has been working in places like Africa since the early 1900âs, having the relationship with UNICEF only enhances our distinctive ability to expand our missions to an unparalleled level of expertise,â states Bishop Brooks, First Assistant Presiding Bishop of COGIC. âWe encourage everyone to watch our new program on every Sunday on the Word Networkat 3 p.m.to see the new DRTV spots that both my daughter and I are very thrilled to participate in and support.â
The DRTV spots were shot on location in Detroit at Bishop Brooksâ home based church. The Bishop is a member of a Faith-Based Leadership Consortium, which was formed in 2014 to assist the U.S. Fund for UNICEF in spreading its brand presence and mission to a more diverse & inclusive audience around the U.S. Through this unique partnership with the Consortium, The U.S. Fund for UNICEF has not only raised over $100,000, but has garnered a greater respect for UNICEFâs mission with the ever growing minority population.
âWe are honored that Bishop Brooks and his daughter Faithe are helping the U.S. Fund for UNICEF reach new audiences in the African-American community that includes not only faith-based organizations, but other key membership groups and associations,â said Edward G. Lloyd, Chief Operating Officer and Chief Financial Officer of the U.S. Fund for UNICEF. âWe hope that through this collaboration we can connect members of the African-American community with UNICEFâs work on behalf of the worldâs most vulnerable children.â
Members of the Faith-Based Leadership Consortium include Dr. Calvin Butts, the Pastor of the Abyssinian Baptist Church in the City of New York and the President of the State University of New York College at Old Westbury; Dr. Williams B. Moore Chairman, Chair of the Foreign Relations Committee, National Baptist Convention, USA; Dr. James C Perkins, 20th President of the Progressive National Baptist Convention, Inc.; and Bishop P.A. Brooks, First Assistant Presiding Bishop on the presidium of the Church Of God In Christ, Inc.
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