Apple Partners with the Thurgood Marshall College Fund

Apple donate more than $40 million to historically Black colleges to spur diversity in computer science and engineering leadership. The gift will be given to the Thurgood Marshall College Fund, in benefit to 47 public HBCUs.
Apple donate more than $40 million to historically Black colleges to spur diversity in computer science and engineering leadership. The gift will be given to the Thurgood Marshall College Fund, in benefit to 47 public HBCUs.Apple Partners with Thurgood Marshall College Fund


In March Apple Inc. announced that it will donate more than $40 million to historically Black colleges to spur diversity in computer science and engineering leadership.

According to Fortune Magazine reports Apple Inc will donate more than $40 million to historically Black colleges to spur diversity in computer science and engineering leadership. The gift will be given to the Thurgood Marshall College Fund, in benefit to 47 public HBCUs. The funds will be used to grant scholarships to students majoring in computer science, training for students and faculty, and to establish a paid internship program to hire promising HBCU students at Apple.

Officials say it is one of the largest gifts to any HBCU advocacy organization, and among the most comprehensive training partnerships ever conceived in benefit to Black colleges.

A flashy new smart watch isn’t all Apple has up its sleeve. The company is donating more than $50 million to organizations that aim to get more women, minorities, and veterans working in tech.

The announcement took place the same week  the iPhone-maker unveiled the latest addition to its ecosystem of devices, a smart watch whose price will range from $350 to $18,000.

But there’s more the company is partnering with several non-profit organizations on a multi-year, multi-million-dollar effort to increase the pipeline of women, minorities, and veterans in the technology industry—and, of course, at Apple. This is a new venture for the company known for innovative creative and progressive concepts and products.

According to Apple spokespersons, they want to create opportunities for minority candidates to get their first job at Apple. Young Smith, who took over as its head of HR a little over a year ago, spent a decade running recruiting for the retail side of the Apple says, “There is tremendous upside to that and we are dogged about the fact that we can’t innovate without being diverse and inclusive.”

 Young Smith promotes the idea that diversity extends race and gender—Apple wants its employee base to also reflect different lifestyles and sexual orientations. Currently its diversity initiatives are mostly focused on expanding its pipeline of women and minorities.

To that end, the company is partnering with the Thurgood Marshall College Fund, a non-profit that supports students enrolled in public, historically Black colleges and universities (known as HBCUs). These schools include North Carolina A&T State University, Howard University, and Grambling State University (where Young Smith earned a bachelor’s degree in communications and journalism in 1978). All told, there are 100 HBCUs across the country—47 of them are considered public—and collectively they graduate nearly 20% of African-Americans who earn undergraduate degrees.

“Historically, other organizations have provided scholarship dollars or focused on whatever area matters most to them,” says Johnny Taylor, president and CEO of the Thurgood Marshall College Fund. “What differentiates this partnership with Apple is that it hits on everything that we do—it is the most comprehensive program ever offered to an HBCU organization.”


Courtesy: Apple

According to Taylor, it is also the largest: Apple is committing over $40 million to the fund, which will use the money to create a database of computer science majors at HBCUs, train both students and faculty and offer scholarships. Apple will also create a paid internship program for particularly promising students.

“People are at Harvard and MIT looking for their students,” says Taylor. “But Apple said, there are some really talented individuals at these [HBCU] schools.”

Apple is also partnering with another non-profit, the National Center for Women and Information Technology (NCWIT), to help create a broader pipeline of female technology workers. According to Lucy Sanders, CEO and co-founder of the organization, this isn’t the first time the device maker is teaming up with the non-profit, but this latest round has much broader ambitions and represents the largest single investment NCWIT has received to date—to the tune of about $10 million, which will be doled out over the course of four years. The goal? To double the number of four-year-degree recipients supported by NCWIT’s internships, scholarships and other resources, and to reach 10,000 middle school girls over the next few years.

Again, the organization’s leader says Apple’s investment is different in that it is bigger and more far-reaching than previous corporate donors. Says Sanders: “A lot of actitivies are one and done, but this is a longitudinal experience throughout the pipeline.”

Of course, Apple’s not the only heavyweight pouring significant dollars into these organizations—NCWIT, for example, is also funded by Google, Microsoft and Symantec, and the Thurgood Marshall College Fund has received significant grants from the likes of Wal-Mart and the National Basketball Association. There’s also Intel, which announced it will devote $300 million to science and technology education, primarily for girls and minorities, earlier this year.

To hear Apple tell it, the focus isn’t so much on the dollar amount but more on the approach, which Young Smith calls “thoughtful.” (Leave it to Apple to think different.)

In addition to the over $50 million that will be poured into the organizations mentioned above, Young Smith says Apple is talking to military leaders to come up with a way to provide technology training and specialized on boarding programs for veterans. No word on how much money Apple will devote to this effort.

“In any of these programs we’re really trying to provide focus, impact and a ripple effect–not just on Apple,” Young Smith says.

The real effect of these efforts, however—whether Apple’s or Intel’s—likely won’t be felt for a number of years. But while last year seemed to be all about technology companies admitting they have a diversity problem, this year seems to be the time for them to finally put their money where their mouth is. Just like Apple’s new Watch, it’s a development that has been a long time coming.

Comments

From the Web