Uncovered diamonds and priceless community contributors live all around us in urban America, making invaluable marks on the community — and often doing so in undeserved obscurity.
Cricket Wireless is leveraging its platform as a rising telecom titan to illuminate the contributions of those individuals whose indelible impacts uplifts and transforms communities (and lives) during Black History Month. In the month of February, Cricket Wireless encourages its employees, customers, fans and followers to engage on social media via Twitter to highlight the positive contributions of local community stars. Using #CommunityStars, these posts can highlight personal efforts or salute others for community support, volunteering efforts, mentoring outreach, and progress in the work setting that inspires others.
The #CommunityStars conversation will be facilitated during in-store events scheduled in select locations in Philadelphia, Chicago and Los Angeles. Featuring winners of the Cricket Community Stars: Salute to Solopreneurs contest, these rap sessions are free and open to the public. Additionally, Cricket will join Black History Month celebrations in Atlanta, New York and Miramar, Florida.
“Cricket is proud to join the nation in recognizing African Americans – including our family of employees and customers – who consistently reach back to help local communities move ahead,” said Cricket Wireless spokesperson Jermaine Spight. “We look forward to encouraging an engaging social media dialogue which celebrates these often unsung community stars.”
Throughout the year and across the nation, Cricket partners with numerous community organizations – including local chapters of the Urban League, North and South Metro chapters of 100 Black Men of America (Atlanta), and A-MAN, Inc. (Los Angeles) – to support college-bound youth. Additionally, through the Cricket Community Stars contest (launched in 2014), the brand recognized small business owners for their dedication to local communities.
For more information or to join the #CommunityStars conversation, visit Cricket on Twitter.