Jheri Curl Pioneer Comer Cottrell is Dead at 82

Comer Cottrell was the Dallas-based black hair-care entrepreneur who made many millions with a cheap kit that brought the glossy celebrity Jheri curl into the homes of average African Americans. He died at the age of 82.
Cottrell died Oct. 3 at his home in Plano, Texas, a very wealthy suburb of Dallas, family spokeswoman Taryn Brown said Thursday.
Cottrell noticed a lack of hair-care products for black servicemen while he was managing an Air Force base exchange in Okinawa, Japan, in the 1950s. As with any successful entrepreneur, Cottrell set out to fill the void in the market.
With $600, Cottrell founded Pro-Line Corp. in Los Angeles in 1970. Military bases were his first customers.
Pro-Line’s success after Cottrell introduced the Curly Kit in 1980 and later the Kiddie Kit for youngsters. An at-home product, Curly Kit allowed people to reproduce the loose, shiny Jheri curl hairstyle invented by Jheri Redding and quickly became a cultural craze among young urbanites in the 1980s when the likes of superstars Michael Jackson, Prince, Rick James, Lionel Richie and other entertainers flossed the glossy hairstyle.
The Curly Kit sold for about $8 at barbershops, beauty parlors and drugstores while the salon price for a Jheri curl might run to $300.
Cottrell “democratized the Jheri curl,” said Lori L. Tharps, co-author of “Hair Story: Untangling the Roots of Black Hair in America.”
“You couldn’t find a black person in America in their 30s or 40s who didn’t have a Curly Kit or Kiddie Kit at some time in their childhood or adulthood,” and its popularity helped drive company sales up from $1 million to $10 million, Tharps told the Los Angeles Times.
The Jheri curl’s ubiquity in black communities was lampooned in pop culture. The 1988 comedy “Coming to America” featured a fictional product called “Soul Glo,” which gave users a shiny hairstyle and left a greasy stain on furniture.
With his brother, James, Cottrell turned Pro-Line into one of the most successful black-owned companies in the United States. The company moved to Dallas and had grown to include multinational sales before it was sold to Alberto Culver for $80 million in 2000.
An influential businessman, Cottrell backed black civil rights, education and political causes. He was the first African American member of the powerful Dallas Citizens Council and helped pave the way for the election of the city’s first black mayor, Ron Kirk, in 1995.
Cottrell were so wealthy that he and fellow Republican, George W. Bush were part-owners of the Texas Rangers. Cottrell was the first African American to own a stake in a Major League Baseball team, which he held from 1989 to 1998.
Cottrell also contributed more than $3 million to Paul Quinn College, a financially troubled, historically black school in Texas. “If it weren’t for him, there probably wouldn’t be a college,” college President Michael J. Sorrell said.

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