Jeremy Meeks can’t do much about people editing his face into fake high-fashion ads, but he can keep others from turning a profit on his image!
The convict, who took the Web by storm in June after his magnificent mug shot went viral, is ready to haul a toy company into court for making a doll modeled after him.
According to New York Magazine, That’s My Face replicated his chiseled visage for a 12-inch action figure that would have sold for $109 each!
That’s My Face boasts that it uses “facial analysis in transforming 2D portraiture into 3D sculptures” to recreate people’s faces. In the past, they’ve produced figurines for Edward Snowden, Julian Assange and Joseph Kony.
While the world was ready to snap up nearly anything with Jeremy’s face on it, he hated the idea of being turned into a doll. When he caught wind of the plan to sell his unauthorized figure, Jeremy immediately sent his team after the company.
“Unfortunately, a representative from GR Media, who claims to represent Jeremy Meeks, did eventually get back to us and prefers that we do not publicize our one-off custom figure of Jeremy,” a rep for That’s My Face told Mashable.com. “He demanded, under threat of legal action, that we remove the photos of the figure, which we have done.”
Looking at the action figure, I can’t blame Jeremy for wanting that’s my face to halt production! I might see that thing in my nightmares!
— New York Magazine (@NYMag) August 7, 2014
It’s possible that Jeremy had a major problem with the way his doll was marketed. When That’s My Face announced plans to release the action figure on Thursday, the company put up pictures of it holding a machine gun. There was also a shot of the doll behind bars.
It would be reasonable to assume that Jeremy wasn’t feeling the marketing strategy.