ATLANTA, GA — For two power-packed days, Online Sales Guru, John Lawson, will engage participants in intense “Bootcamp” training sessions, where they will develop their own customized internet marketing and communications plans and gain essential SEO, CRM and marketing skills that will position their businesses to take advantage of today’s booming $262 billion dollar online sales industry.  The Hilton Garden Inn at the Atlanta Airport will be Ground Zero for the event that takes place on Friday May, 15 and Saturday, May 16, 2014; 9:00 am to 5:30 pm.

Sponsored by Phoenix-based software powerhouse, InfusionSoft, the Business (E)ssentials Bootcamp is designed specifically for small business owners who want to implement an online sales program or those who want increase their current sales.

Along with an abundance of vital information, this powerful, content-rich workshop series will deliver its participants plenty of unexpected perks including an opening night cocktail reception, catered breakfast and lunch as well as a few prestigious special guests and more than $1500 in bonus materials and resources.

Bootcamp Trainers include Brent Leary, writer for “Small Business Trends News” and a Partner at CRM Essentials, Inc., a consultancy and training firm, specializing in Customer Relationship Management and email marketing; Jeffrey Brathwaite, an Internet technology strategist who trains businesses to use Web 2.0 tools to increase customer base and boost productivity; Al Loise, Director of Market Development for Vayu Media, an Atlanta based search engine optimization and online marketing firm; and Jacqueline Knight, 27-year veteran in business development, public relations and marketing, and managing partner at Knight Owl Communications, LLC.

“We’re keeping this group intentionally small,” says Lawson.  “We want to deliver a personal, one-to-one experience and develop a plan specifically for each business. When they walk out the door at the end of the weekend, they will know precisely and exactly what they will need to do and how they need to do it, in order to successfully market on the internet and increase sales.”

Lawson, who recently released Kick Ass Social Commerce for E-Preneurs, a bestseller published by BenBella Books, is no “newbie” to eCommerce.  He is the CEO of 3rd Power Outlet, an online clothing retailer that has sold nearly $30 million dollars in products and he has traveled to three dozen countries and trained more than 11,000 business owners worldwide.

“This year’s conference is particularly important,” Lawson continues.  “As advances in technology, eCommerce and online marketplaces rocket forward, online retailers are on the threshold of phenomenal growth and even traditional retailers are seeking ways to expand and increase their bottom line via the internet.  If you have a business and you’re not selling your goods and services online, you’re missing out on an extremely critical marketplace.”

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