The advertisement, which was supposed to be a touching tribute to this nation’s cultural diversity, featured a multicultural cast of folks singing, “America the Beautiful,” in English and in a host of other languages. One of the scenes in the spot even featured a set of gay parents — the first-to-date shown in a Super Bowl ad.
The celebration of differences, however, turned into a Twitter nightmare as folks who felt insulted by the ad had a field day lambasting the soft drink company with ignorant racist remarks, questioning their motives and wondering how they could even fathom that such a patriotic song be sung by a host of foreigners.
Here are some of the head-scratching comments:
John@ @John63_9m
#coke did the closed fist jerk off motion to anyone that had parents or grandparents that came to the US through Ellis Island.
Matt_Chalfant @Matt_Chalfant 12h
Damnit Coca Cola, I was born in America, and I live in America…so sing America the Beautiful in our language you dirtbags!
Roy@RCMillsJr
@ItsShelbyGould and there were about 2 Americans in the commercial? #Coke MT they were all Americans you meant only two WHITE people
Stephanie Weaver @stphniwvr
Well… I won’t be drinking #coke anymore. We speak English in the #USA. Get over it.
Kat Merrick @MerrickKat
Apparently this is a thing? A super racist thing RT @DRichardson94 : Some terrorist were singing our song in that coke commercial #Superbowl
Watch the controversial commercial here.
