Grammy Award-winning singer-songwriter-musician John Legend has launched a partnership with the NAACP to promote voting rights efforts across the country and help register eligible concert-goers to vote.

The partnership kicked off at Legend’s recent concert in Durham, North Carolina, where he asked fans to join him in taking a stand for voting rights by texting “LEGEND” to 62227. He will do the same at several additional tour stops throughout the South.

“It is maddening to know that there are some who would enact legislation that limits the ability of some Americans to exercise their right to vote,” said Legend. “Generations have fought hard and some people even died for this right. All of our leaders should seek to have inclusive elections that reflect the true will of the people, no matter who they intend to vote for.

“The politics of exclusion are unacceptable. It’s time for all of us who believe in democracy and equal rights to take a stand.”

Lorraine C. Miller, interim NAACP president, said, “We are excited that John Legend has joined with the NAACP in the fight to defend the right to vote.

“His influence as a world-renowned artist and activist will be a catalyst to spread the word that it is not enough just to exercise your right to vote. We must also protect our right to vote for future generations.”

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