AT&T to Acquire Cricket

att_logo.jpg

(CNNMoney) — AT&T plans to acquire Leap Wireless International, the prepaid wireless provider known for its Cricket brand, in a deal valued at about $1.2 billion, the companies announced Friday.

AT&T is buying Leap for $15 per share. Leap shares, which had closed at $7.98 Friday, surged to $16.65 in after-hours trading.

Including its Cricket service, Leap operates prepaid wireless networks with about 5 million subscribers. The company has recently struggled to compete in a smartphone world, and in particular, had difficulty selling iPhones on prepaid contracts.

For AT&T, the acquisition will expand its presence in the prepaid market, the fastest growing segment of the mobile industry.

“Cricket’s employees, operations and distribution will jump start AT&T’s expansion into the highly competitive prepaid segment,” AT&T said in a statement.

Cricket users will now have access to AT&T’s 4G LTE mobile network. Meanwhile, AT&T will retain the Cricket brand name and hold on to Leap’s own 4G LTE network.

About Post Author

Comments

From the Web

Skip to content
Verified by MonsterInsights