Blackberry announced the latest addition to its hardware series to follow the BlackBerry 10 ecosystem, the BlackBerry Q5, Tuesday during the company’s annual confab in Orlando. No price has been set for the new device, but according to Heins, the Q5 will be a low priced device that will target emerging markets.

The announcement came during a keynote speech by Blackberry CEO Thorsten Heins.

“We’re building for those mobile-first customers and businesses worldwide,” Heins said. “We are the original mobile-first company.”

For most Blackberry users, the mobile device has become their primary computer, both for personal use and for work. Thus far, it has been revealed that the Q5 will come in four colors: red, black, white, and pink.

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