The Dockers brand has announced that Adrienne Lofton Shaw has joined the company as vice president and chief marketing officer. In this role, she will be responsible for creating and leading the Dockers brand strategy and overseeing Dockers global marketing
Lofton Shaw brings extensive global marketing experience across a variety of industries. Most recently, she was the senior marketing director at Under Armour Inc., responsible for the global brand strategy for men’s, women’s and youth products, as well as accessories. Lofton Shaw played an integral roll in successfully launching and developing a women’s marketing strategy, brand positioning and voice.
Prior to working at Under Armour Inc., Lofton Shaw held marketing positions at Target Corporation, General Motors Planworks/Starcom MediaVest and Gap Inc.