New procedure promises to permanently change your eye color

Looking to change your brown eyes to blue? A new procedure using Iris implants promises to make that wish a reality. 

While not yet approved in the U.S. for cosmetic use, Americans are traveling outside the country to alter their optical hue. People who say they’ve had BrightOcular implants¬†have posted before and after images in YouTube videos showing the change. They allege the new procedure is painless and delivers intended results. Others say the only discomfort they felt was minimal.

Are these individuals risking their vision for the look they desire?

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