Beauty Industry Icon Cornell McBride Honored


Design Essentials founder Cornell McBride Sr. was recently honored as a beauty industry luminary at the 2013 Bronner Bros. ICON Awards.

Sponsored by Ford Motor Company, the award recognized McBride’s contributions through his vision and successful leadership of multiple hair care lines, such as Design Essentials Salon System, Wave by Design, Colaura and Design Essentials Natural.

Held at the Rialto Center for the Arts, the elegant awards ceremony was hosted by supermodel and reality TV star Cynthia Bailey and celebrity hairstylist Robert Fuller.

The event paid homage to legends in fashion, beauty and style, also honoring stylists, such as Reggie Wells, Chuckie Amos, Dwight Eubanks and style icons such as Blair Underwood.

The “Go Further” Legacy Entrepreneurial Award was presented to McBride by Southeast Marketing Development Manager for Ford, Kevin P. “K.P.” Smith.

“Ford is committed to building strong community and building entrepreneurs,” said Smith. “Mr. McBride’s commitment to giving back, mentoring independent distributors and empowering other entrepreneurs makes him one of the beauty industry’s most successful businessmen.”

Attendees viewed a video presentation highlighting McBride’s career beginning with the launch of Sta Sof Fro, the publication of his book, A Cut Above, the launch and growth of successful brands under the McBride Research Laboratories Inc.’s umbrella, and his contributions to emerging industry professionals through scholarships, mentorship and education.

“I am blessed to have an incredible staff, headed by my namesake and son Cornell Jr.” McBride shared in his acceptance speech. “This award tonight is thanks to them, along with the support of hairstylists and all of the fans and customers of Design Essentials products.”


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