Last month, social media giant Facebook announced that it would begin testing out paid messages. These paid messages would allow users to contact people with whom they have no direct connection in return for a fee. They did not announce how much it would cost.

However, it has been discovered that sending a message to Facebook founder Mark Zuckerberg costs $100. CNNMoney reports that messages to Facebook COO Sheryl Sandburg, CFO David Ebersman, and several other Facebook members, such as Digg founder Kevin Rose carry the same price tag.

In the past, messages sent by someone who is not in a user’s network would get sent to their “Other” mailbox. This little known practice was created to protect users from spam.

A Facebook representative told CNNMoney that the social media site is “testing some extreme price points to see what works to filter spam.”

The messaging fee is one of several tactics Facebook is testing out to generate revenue. The media site is now looking for ways to create revenue directly from its 1 billion users.

Facebook recently launched Facebook Gifts, which allows users to purchase gifts for their friends. The site has also been testing out its new “Promote” feature which allows users to broadcast important pictures or announcements for $7.

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