Tens of millions of fans of the BET Awards love the pomp, pageantry and performances from many of America’s A-list entertainers. But for a few lucky L.A. fans who like seeing the show on TV, Cricket Wireless is offering a one-in-a-lifetime opportunity: Cricket will give a few Los Angeles-based customers a chance to see the 2014 BET Awards show in person.
This is not a misprint. Crickets will enable those Los Angeles-based winners to see the most popular awards program of all time among urbanites — and to see it where the rest of the stars and dignitaries see it — from inside the illustrious Nokia Theater at L.A. Live in downtown Los Angeles on Sunday, June 29.
For more information on how to try to win, customers can stop by a Los Angeles Cricket Wireless store or log onto www.cricketwireless.com to find a store closes to you in L.A.
The telecom titan is also proud to help close out Black Music Month by collaborating with Black Entertainment Television to be the presenting sponsor of the BET Awards Post Show, “Afterparty Live,” airing immediately following the premiere telecast this Sunday evening.
Cricket Wireless joins with other mega-brands in partnering with the 2014 BET Awards, by far the No. 1 awards show program on cable television, according to the Nielsen Ratings.
“We are excited to work with such iconic brands surrounding the BET Awards 14 franchise,” said Louis Carr, President of Advertising Sales at BET Networks. “This is the biggest night in television for African Americans and we look forward to partnering with our clients to connect their brands with the most influential audience across multiple platforms.”
The BET Awards will be hosted by actor and comedian Chris Rock with performances and appearances by Pharrell Williams, Usher, Jennifer Hudson, Lil’ Wayne, Lionel Richie, Robin Thicke, Kevin Hart and Kerry Washington.
The BET Awards franchise remains as the No. 1 program in cable TV history among African-Americans, and it is BET’s No. 1 telecast every year.
For a few Cricket Wireless customers who live in Los Angeles, they will be able to see it all up close and personal.