Dr. Cecil Forbes
Dr. Cecil Forbes, a chiropractic physician, has been told numerous times that he should move his medical practice beyond Detroit city limits. Many suggest that such locales as Southfield, Novi, Farmington Hills, Bloomfield Hills or other cities in Oakland County would be better for his practice.
While all of the cities suggested are great places to do business, and could one day serve as satellite offices for Dr. Forbes, Detroit is where his operations will be headquartered because of his commitment to serve and empower the people of the Motor City.
Staying true to his commitment to the city, Forbes will cut the red ribbon and officially open his new iCare Spine & Rehab Center during a grand opening ceremony on Saturday, May 10, from 11 a.m. to 3 p.m. The new center is located at 18984 Livernois Ave. in Heritage Plaza, one block south of West Seven Mile Road.
iCare Spine & Rehab Center will offer services such as treating sports injuries, chronic back pain, neck injuries, headaches, whiplash and brain traumas, as well as providing massage therapy. The grand opening will offer people in the community, and across the city and region, the opportunity to stop by for a tour of the new facility, receive free 10-minute massages, as well as complimentary posture screenings and examinations.
“I’m excited about the grand opening and the opportunities that will be available to better serve the communities that make up Detroit,” said Forbes. “I want to be a blessing to this city because the city has been a blessing to me.”
Born and raised in Detroit, Forbes attended Martin Luther King Jr. High School where he played football, volleyball and ran track. During his junior year, Forbes, a cornerback, injured his knee during a football game. He was forced to undergo intense medical care, treatment and a heavy rehabilitative regiment.
After graduation, he entered Jackson State University in Jackson, Miss., where because of his remarkable recovery, was able to play collegiate football. It was his positive rehabilitation and recovery experiences that motivated him to major in biology, with a concentration in physical therapy and ultimately earn his bachelor’s degree. His career path was further solidified when he was accepted to Palmer College of Chiropractic in Davenport, Iowa, where he earned his doctorate of chiropractic.
While Forbes could have gone to other cities in the United States to set up his practice as a chiropratic physician, he chose to return to Detroit in 2006, ready to serve his hometown. From 2006 to 2009, through an affiliation with HealthQuest, Forbes was an associate chiropractor for the National Football League’s Detroit Lions. He later hosted a radio talk show on WCHB AM 1200 titled “Second Opinion.”
Forbes has also owned and operated two successful chiropractic offices in Detroit, the latter of which was on Woodward Ave., across from Palmer Park.
Now, Dr. Forbes moves westward to Livernois.
“I have always admired and loved the business synergy of historic Livernois, the Avenue of Fashion,” said Forbes. “I wanted to become a part of the vibrant business atmosphere that is revitalizing itself there. So I’m extremely happy to be opening on Livernois.”
In addition, Forbes will continue to serve as team physician for King High School’s football team. He will also remain as medical staff director of Sound Mind Sound Body Football Academy. Additionally, he will continue to render medical services to help young boys and girls in the city prepare to play organized sports.
“Over the last three years, I’ve administered at least 1,000 free physicals to young people who couldn’t afford the exams that would allow them to participate in sports,” said Forbes, one of a handful of African-American chiropractors in metro Detroit. “If the young people were not able to come to me, I would do onsite exams at various schools or community facilities.”
In conclusion, he said, “I am inviting the communities of Detroit to come out to the grand opening and learn more about the services that iCare provides. There will be refreshments, door prizes and lots more. I stand ready to meet, serve and empower the people of Detroit and provide an atmosphere of healing and wellness through iCare Spine & Rehab Center.”
For more information about iCare Spine & Rehab Center, log on to http://www.icaresr.com or call 313.828.8210.