Lyor Cohen, former CEO for Warner Music, just joined forces with Julian Roberts for the JRSportBrief website.
He explains that the venture will be a good combination of sports and music., according to a press release. “JR is building an impressive, wide reaching base of fans and consumers, creating a powerful platform that can mix sports and music,” Cohen said.
Their videos have gained over 70 million views, making it one of the fastest growing sports sites on the web. They cover everything from pro sports to lifestyle topics. “JRSportBrief is all about the fan so we’re always looking for ways to expand our content and our reach,” said JR.
“Most athletes love music and most musicians love sports, all use social media and technology to communicate,” he continued. “Since we both are focused on using digital distribution channels to bring content directly to fans, whether they follow sports, music or both, teaming up with Lyor gives us an opportunity to further expand the JRSportBrief fan base worldwide and tap into new audiences.”
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