Katie Lowes, Kerry Washington, Darby Stanchfield, and Bellamy Young of Scandal pose in the press room with the award for outstanding drama series at the 45th NAACP Image Awards at the Pasadena Civic Auditorium on Saturday, Feb. 22, 2014, in Pasadena, Calif. (Photo by Arnold Turner/Invision/AP)
Black TV Ratings for Week of March 3 – 9
Without having to compete as it did last week with The Oscars, ABC’s hit political drama, Scandal, easily took the No.1 spot on the Top 25 chart of most popular shows in Black homes. Its 3.2 million viewers was the week’s largest Black audience for any broadcast or cable show, and represented nearly 18 percent of all Black households.
CBS continued to be the most watched network in Black homes, with 14 million viewers across 12 shows on the Top 25. ABC had 8.7 million for five of its programs, NBC hooked 4.6 million for four shows, and Fox managed only 3.3 million for three prime time favorites.
The total number of viewers for the Top 25 during the first week of March, according to Nielsen, was down 13 percent to 32.3 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA P2+ | No. of Viewers (000)
|
1 |
SCANDAL | ABC |
17.9 |
8.5 |
3,283 |
|
2 |
RESURRECTION | ABC |
9.0 |
4.6 |
1,764 |
|
3 |
GREY’S ANATOMY | ABC |
8.6 |
3.9 |
1,502 |
|
4 |
PERSON OF INTEREST | CBS |
7.5 |
3.6 |
1,393 |
|
5 |
NCIS | CBS |
7.1 |
3.4 |
1,308 |
|
6 |
NCIS: LOS ANGELES | CBS |
7.1 |
3.4 |
1,300 |
|
7 |
VOICE | NBC |
7.0 |
4.1 |
1,588 |
|
8 |
20/20-FRI | ABC |
6.6 |
3.0 |
1,164 |
|
9 |
VOICE-TUE | NBC |
6.5 |
3.2 |
1,249 |
|
10 |
BLUE BLOODS | CBS |
6.4 |
3.2 |
1,239 |
|
11 |
CRIMINAL MINDS | CBS |
6.3 |
3.3 |
1,276 |
|
12 |
HAWAII FIVE-0 | CBS |
6.2 |
3.1 |
1,189 |
|
13 |
BLACKLIST | NBC |
6.1 |
3.2 |
1,254 |
|
14 |
CSI | CBS |
6.1 |
3.0 |
1,173 |
|
15 |
AMERICAN IDOL-WED | FOX |
6.0 |
3.3 |
1,259 |
|
16 |
AMERICAN IDOL-THURS | FOX |
6.0 |
2.8 |
1,099 |
|
17 |
LAW AND ORDER:SVU | NBC |
5.8 |
2.8 |
1,093 |
|
18 |
THE BIG BANG THEORY | CBS |
5.8 |
3.2 |
1,227 |
|
19 |
THE MENTALIST | CBS |
5.6 |
2.6 |
1,008 |
|
20 |
CHICAGO PD | NBC |
5.5 |
2.7 |
1,050 |
|
21 |
REVENGE | ABC |
5.5 |
2.8 |
1,068 |
|
22 |
UNDERCOVER BOSS | CBS |
5.4 |
2.7 |
1,040 |
|
23 |
60 MINUTES | CBS |
5.1 |
2.6 |
997 |
|
24 |
THE GOOD WIFE | CBS |
5.1 |
2.3 |
897 |
|
25 |
ALMOST HUMAN | FOX |
4.7 |
2.5 |
958 |
Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.
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