Can a daily morning show – the first one programmed by any black-targeted network – help nine-year-old TV One gain more attention?
The network has turned to Roland Martin, who already hosts three hours for the affiliated Radio One, to anchor the 9 a.m. “News One Now,” a simulcast of his last hour of radio.
Martin, a syndicated columnist, author and senior analyst for the “Tom Joyner Morning Show,” has been at TV One since 2005, but he’s better known for his high-profile contributor role – part of the “Best Political Team”- at CNN from 2007 until he left earlier this year.
His new show examines the news– the employment rate or the 2016 election — through the lens of the black experience that often gets left out of mainstream cable analysis. Martin told TheWrap that “This is probably one of the most important things I’ve done in my career.”
Each weekday morning, “News One Now” kicks off via its radio broadcast at 7AM ET, airing on Radio One network stations in select U.S. markets. Entering its third hour at 9AM ET, the radio program simulcasts on TV One, broadcasting from the heart of Washington D.C. in a state-of-the-art studio that offers a stunning view of the Capitol.
Audiences can continue their experience 24/7 with exclusive program content and extended editorial on NewsOne.com and the NewsOne mobile app available in both iOS and Android. Social interaction is at the heart of the show and incorporates conversations from facebook, Twitter, Instagram, and Vine, among others, using the hash tag #NewsOneNow.
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