More change and investment is coming to Detroit’s riverfront as the Detroit Marriott at the Renaissance Center announced that it will begin a $30 million renovation project in February 2014, transforming 1,329 guest rooms and 100,000 square feet of meeting space.
The Detroit Marriott is one of the tallest hotels in the western hemisphere and its massive makeover will take about a year to complete. Guest room renovations will start in February 2014 and are expected to take about one year to complete. Meeting room remodeling will begin in spring 2014 and conclude in fall 2014. The 70-floor hotel will remain open throughout the project with a few floors undergoing reconstruction at a time.
“We’re energized by the current revival of Detroit and excited to be a big part of it by making a $30 million investment in a landmark property that welcomes visitors from around the globe to our amazing city,” said Shonda Johnson, area general manager of the Detroit Marriott at the Renaissance Center. “Like Detroit, we’re undergoing our own rebirth of an original icon.”
Given Marriott’s commitment to Detroit, the corporate design team created a one-of-a-kind look specifically for the Detroit Marriott. The designers immersed themselves in the fabric of the region and Detroit to incorporate the city’s vibe and personality into the new, comfortably modern décor theme. The color palate is neutrals and greys with teal accents, providing the perfect backdrop to stunning photography of Detroit architectural landmarks that will adorn the walls.
The new meeting rooms will feature the colors of a Michigan beach at sunset — mauve, taupe, purple and brown. Renovations include an extensive remodeling of the ballroom and exhibit hall space to allow greater functionality of the meeting space.
The Detroit Marriott’s massive makeover is part of Marriott Hotels’ current brand transformation to reflect the lifestyle of the next generation of travelers who seamlessly blend work and play in a mobile and global world. The iconic brand is reasserting its position as an industry innovator through a new multi-year global marketing campaign call “Travel Brilliantly” to amplify its dedication to leading the future of travel. The campaign includes TV, digital and mobile advertising, a new brand look and logo, enhanced social media platforms, and, a new website — www.travelbrilliantly.com — revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
As part of the overall brand transformation, Detroit Marriott guests will enjoy many new amenities and technological innovations. The enhanced amenity package includes a new line of personal care items, such as soaps and shampoos, as well as new bedding and linens.
In recognition of its increasingly connected mobile guests, Marriott Hotels is now rolling out mobile check-in at 325 Marriott-brand properties in the U.S. and Canada, including the Detroit Marriott at the Renaissance Center. With the Marriott Mobile App, Marriott Rewards members can check in after 4:00 p.m. the day before their arrival and receive an automatic notification when their room is ready. Members simply walk up to the expedited mobile check-in desk to pick-up their pre-programmed key card. More information about mobile check-in can be found at http://travel-brilliantly.marriott.com/our-innovations/check-in-app.
As the industry leader in hosting meetings, Marriott is introducing new technology designed for the mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand.
The Detroit Marriott at the Renaissance Center is located on the riverfront in the heart of downtown Detroit. The hotel’s guest rooms offer some of the most spectacular views in all for Detroit with floor to ceiling windows overlooking the city skyline, the Detroit River and Canada. The property has 100,000 square feet of flexible meeting space to accommodate up to 2,200 guests. The hotel is within the General Motors Renaissance Center complex, 25 minutes from Detroit Metro Airport and five minutes from Windsor, Ontario.
For more information or reservations, call Marriott at 1-800-352-0831, or visit