“Mirror: The Hair Salon at Carol’s Daughter” offers a roadmap to healthy, beautiful hair. It’s a concept that Price came up with to better service her clients’ wants and needs.
Carols’ Daughter products have become a part of a national phenomenon that encourages women to wear their hair in natural styles. The business co-owned by Price and veteran stylist Robin D. Groover is dedicated to making women feel not only beautiful, but empowered as well.
The process of having hair styled at Mirror starts with a customized consultation for first-time visitors and clients. From there, a true reflection consultation is given. This consultation includes a scalp analysis, a density evaluation, a porosity test, elasticity test, healthy healthcare plan, and a signature style cut, and color blueprint.
If a client’s hair is in poor condition, there are ways to renew it.
“You can’t come into the salon with a picture and say, ‘I want that style’,” said Price during Mirror’s grand opening. “We teach people how to take products home and use them.”
Price added that part of the consultation is finding out the client’s lifestyle and hair care routine: how active are clients in their daily lives, how often do they curl or wash their hair, what are their top hair challenges, goals, etc.?
Once the consultation is over, the hair treatment begins. Clients are literally looking up at themselves getting their hair serviced thanks to the huge mirror on the salon ceiling. There are no secret potions here. Thanks to the trained and expert stylists, clients know exactly what is being done and put in their hair.
Being in a chair at Mirro is comparable to being treated like a super star. The list and variety of services at the salon include services and treatments for relaxed, natural, and color treated hair. Again, the focus and goal of the salon is hair empowerment, education, and beauty.
“It’s all about embracing your own hair texture,” said Mirror stylist Natarsha, who has been natural for seven years and using Carol’s Daughter products for the past three.
Many of the clients at Carol’s Daughter are African American women who have gone from chemically treated hair (relaxers) to natural hair. Price opened the salon based on the needs and wants of her customers, especially clients who wanted actual hands-on demonstrations from the use of the products in regards to styling and application.
“We strive for excellence here,” said Groover. “No matter what chair you sit in in the salon, you are going to get that level of care.”
“Our approach of healthy hair lends itself to being disruptive in the marketplace and lends itself to selling products in a different way,” Price said, when asked how her brand has expanded from a kitchen table to some of the chicest shopping districts in the country. “You can’t control everything around you, but you can control how you react to it.”
Carol’s Daughter’s products not only sell in signature stores, but also sell in Dillard’s, Macy’s, the Home Shopping Network, and Sephora.
For more information about the salon or Carol’s Daughter products, visit Lenox Mall or carolsdaughter.com.
(Photo: Carol’s Daughter owner Lisa Price)