William Mills Agency, provider of financial public relations and marketing services, has promoted Andrew McCaskill to senior vice president.
McCaskill has spent more than 15 years defining and establishing the reputations of dynamic start-ups and reinvigorating and advancing legacy technology brands.
At William Mills Agency he has built campaigns that have taken clients from venture capital to IPO and back to privatization. He also leads William Mills Agency’s Crisis Communications Practice and has consulted on communications strategy for more than 100 technology companies.
“The business of branding and selling technology fascinates me,” said McCaskill. “Some of my clients are literally geniuses, but I appreciate that pressure. It has made me a better strategic advisor, and it makes the creative process a lot of fun. I’m excited about the responsibility I’ve been given at WMA. No other firm does what we do in this industry.”
Prior to joining William Mills Agency, McCaskill worked in events and promotions at Turner Broadcasting Company and brand at Coca-Cola. He has a Bachelor of Arts degree in English from Morehouse College and an MBA in management strategy from Goizueta Business School at Emory University. McCaskill is a past president of the Black Public Relations Society/ Atlanta and currently sits on the Public Relations Society of America’s national MBA Initiative committee.
McCaskill specializes in high technology public relations and crisis communications work. He is also a blogger and web columnist for the
UK-based marketing magazine, Urban Times.