The Partnership for a Healthier America (PHA) Honorary Chair First Lady Michelle Obama and her “Let’s Move!” program has announced that five of the nation’s largest media companies have joined an effort to make it easier for millions of people to put healthier meals on the table every day.
Epicurious, Food Network, Hearst Magazines, Meredith and Time Inc., through an agreement with PHA, are making available thousands of nutritious recipes that align with guidance that support USDA’s MyPlate, and are labeling, compiling and promoting these recipes on their most popular cooking websites.
Pinterest, an online tool millions use to find the inspiration for their lives has also joined PHA to enhance the initiative.
More than 3,000 recipes have been identified across 18 websites, and today nearly 1,000 of these recipes have been collected on a new Pinterest page associated with the effort, providing a one-stop-shop where parents, beginner home cooks and even the most experienced chefs can find and share healthier recipes.
“As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them,” said First Lady Michelle Obama. “This partnership takes the guess work out of finding healthy recipes and gives parents the information and the tools they need to make healthy choices for their families every day.”
First Lady Michelle Obama launched Let’s Move! on February 9, 2010 to unite the country around our kids’ health and create real support for families to live healthier lives. Since then parents, business leaders, educators, elected officials, military leaders, chefs, physicians, athletes, childcare providers, community and faith leaders, and kids themselves have stepped up to improve the health of our nation’s children.
Over the next two years, PHA partners will roll out 250 MyPlate-inspired recipes each month on individual brand websites as well as on the PHA MyPlate Pinterest page.
“PHA’s goal is always to make the healthy choice the easy choice for busy parents and families,” said PHA CEO Larry Soler. “To do that, we have to meet home cooks where they are—and millions of them visit our partner sites as well as Pinterest every month to find tasty recipes. Compiling healthier recipes, making them easy to find and educating people about how they fit into a healthy, balanced meal is a great way to give parents and families the tools to help reverse this epidemic.”
For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
For information about MyPlate and the USDA Dietary Guidelines, visit www.choosemyplate.gov.
For healthy recipes, visit www.pinterest.com/MyPlateRecipes.