The Black Women’s Expo (TBWE), the number one national destination event for African American women in the Midwest, will return to McCormick Place April 5 – 7.
The Expo is now in its 19th year and expected attendance is over 30,000. State Farm is serving as the title sponsor for the three-day exposition designed to empower, enlighten and educate women and girls of all ages. TBWE features informative seminars, insightful workshops, motivational speakers, bestselling authors and a variety of sponsored exhibits and pavilions. Walgreens will serve as the Presenting Sponsor of the 2013 event.
“The Expo’s primary emphasis for 2013 event, as it has been for the past 18 years, is on the aspirations, opportunities and challenges of African American women”, said Merry Green, president and CEO of MGPG Events and creator of the Expo. “Moreover, we are extremely excited about the power of our partnership with Real Times Media to further explore these themes”.
In a unique partnership with Real Times Media (RTM) TBWE will now reach audiences across the nation. RTM is a multimedia conglomerate that oversees print, news, directories, media, digital, events and entertainment holdings in some 25 markets and will help extend the reach of TBWE to new markets across the country.
The goal of the partnership is to leverage both organizations unique expertise in engagement marketing and event production and demonstrated success with large-scale multi-market events including the hugely successful “Who’s Who” franchise.
“RTM has both the reach and resources to increase the visibility of TBWE, as the MGPG team continues its relentless focus on content and quality”, says Hiram Jackson, CEO of Real Times Media. “Real Times Media has always realized the significance of the African American consumer, even more so we recognize the influence women have over household buying decisions. This partnership with MGPG Events and The Black Women’s Expo is a match with unrivaled potential.”
The Black Women’s Expo continues to offer the perfect venue for small to mid-sized businesses and large corporations to reach the all-important African American consumer. African American consumers are over 42 million strong with an annual buying power of nearly one trillion dollars. At the Exhibitor Marketplace, businesses and corporations have the opportunity to reach out and touch this valued consumer segment at the grassroots level and expose them directly to their products and services through sales, distributions, and personal interactions.
As in previous years, TBWE will feature national experts in a variety of fields to address topics that are particularly important to African American women. Health and wellness, financial literacy, careers, business ownership, female-male relationships, green living, children’s health and much more will be addressed in
a variety of settings. Expo Pavilions include Kidz Korner, Health & Wellness, Literary Café, Natural Hair and Relax & Renew. Additionally, TBWE will be announcing their live entertainment line-up shortly.
TBWE has introduced a number of innovations for 2013, sure to be a hit with attendees and vendors. As in past years The Black Women’s Expo will host its Phenomenal Woman Awards Gala on Thursday April 4.
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