Atlanta Mayor Kasim Reed, Gov. Nathan Deal, Porsche President and Chief Executive Officer Detlev von Platen along with numerous dignitaries recently broke ground for Porsche North America’s new headquarters at Aerotropolis Atlanta. The 26.4-acre complex will employ 400 workers and create 100 jobs.
Aerotropolis Atlanta is a planned mixed-use development in Hapeville, Ga., on the site of the former Ford Atlanta Assembly Plant. The site is directly adjacent to Hartsfield-Jackson International Airport.
Porsche’s expansion and new location, announced in May 2011, will consolidate U.S.-based Porsche employees from Porsche Cars North America, as well as the company’s financial, business and consulting arms. The site will encompass not only the company’s US headquarters, but the Porsche Technical Training Center, as well as the Porsche Customer and Driving Experience Center, featuring a 1.6-mile test track and handling circuit. The company anticipates beginning operations in the first quarter of 2014.
“This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles,” said von Platen. “Today’s ceremony symbolized Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998.”
The company chose Aerotropolis Atlanta after a global search for the best location to grow and showcase its brand. Proximity to the customer base represented by Hartsfield-Jackson Atlanta International Airport was a key factor in Porsche’s selection of the Aerotropolis site.