The Atlanta Hawks will be sponsoring both the Northbound and Southbound tolls on GA 400 on Wednesday, October 24 from 7 a.m. to 9 a.m., in partnership with the State Road and Tollway Authority.
The team will pay for all 50 cent, cashier and Cruise Card/Peach Pass lanes’ tolls during this time. In addition to the paid toll sponsorship, Harry the Hawk and the Atlanta Hawks Cheerleaders will be at the tolls handing out magnet game schedules, Hawks branded air fresheners and $50 Hawks Cards good towards the purchase of tickets to Hawks home games in November and December 2012.
“Our hometown fans were introduced to a team with a lot of new faces this preseason, and now the Atlanta Hawks are ready to get the 2012-13 season underway,” said Bob Williams, Atlanta Hawks and Philips Arena President. “As an expression of our gratitude to the Metro Atlanta area and our fans for their support, we will pay all tolls during the morning commute.”