USA Basketball Gold Medal Games Deliver Huge Viewership

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    Special to the Daily World

    The USA Men’s and Women’s Basketball teams drew big viewership numbers for their gold medal games on NBC – with 12.5 million viewers for the men, and 10.2 viewers for the women – helping propel NBC Sports to record numbers throughout the Summer Olympics in London.

    The USA Men’s Basketball gold medal game against Spain averaged 12.5 million viewers and an 8.2 household rating on NBC , making it the most viewed and highest rated men’s basketball gold medal telecast since 2000. The game more than doubled the average viewership for the men’s basketball gold medal telecast in Beijing (6.0 million viewers).

    On NBC Sports Network, the six USA Men’s Basketball games averaged more than 2.6 million viewers, up 81 percent versus the four game average on USA Network in 2008, including a high of 3.3 million viewers for the game against Argentina (8/6).

    The Women’s Basketball Gold Medal game against France on NBC averaged 10.2 million viewers, up +73 percent versus the 2008 Women’s Gold Medal game on NBC (5.9 million viewers). The three USA women’s games on NBC averaged more than 10 million viewers.

    The women’s team also performed strong for NBC Sports Network. The five games on the network averaged 1.24 million viewers per game, +26 percent higher than the team’s average on USA Network in 2008 .

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