By Special to the Daily World
NEW YORK – Reader’s Digest recently launched the second year of its “We Hear You America” campaign, the popular national, grassroots initiative that serves as a catalyst to empower Americans to help their local communities by casting votes on behalf of their hometowns. Last year’s program touched 50 percent of the cities, towns and villages in the United States, 110 of which received funds and promotional support for needed community projects and civic initiatives.
Atlanta, Duluth and Porterdale were among the communities visited by the first Reader’s Digest “We Hear You America” campaign and it received a $1,000 donation. As part of the new five-month-long “We Hear You America” campaign, Atlanta, Duluth and Porterdale are eligible to compete for new funds and promotional support by reigniting the interest of local residents to cast their votes on ReadersDigest.com. All across the country, people will be casting their votes and rallying others to their cause by using any communication tools at their disposal, including blogs, social media, local websites, email and public access television.
With the support of local residents and other Americans, Atlanta, Duluth, and Porterdale could be in the running to be among the U.S. towns, cities, and villages that may benefit from millions of dollars worth of promotional and financial support for community and civic initiatives. More important, the stories of Atlanta, Duluth and Porterdale may be highlighted by Reader’s Digest in its magazine and on its digital and social media channels to bring them to the attention of people across the country.
Dan Lagani, president of Reader’s Digest North America, says, “‘The We Hear You America’ campaign is about giving back to the people and towns that have meant so much to Reader’s Digest over the years. Cities, towns, and villages across our country continue to face economic challenges. Reader’s Digest is bringing back “We Hear You America” to help these communities get the attention they deserve.”
It’s easy for people to vote for a town. Go online, log on to ReadersDigest.com, type in the name of the town, and click on the word “Vote.” People may cast as many votes as they like. While on the site, individuals are encouraged to upload photos of their towns, describe the needs of their communities, and talk about why where they live is the best place in America. The “We Hear You America” campaign will provide support to the towns receiving the most votes, including being featured in the Reader’s Digest annual Best of America issue and on ReadersDigest.com. Communities participating in the initiative may also be featured in Reader’s Digest and on ReadersDigest.com during 2012.
Reader’s Digest has joined forces with rocker and pop culture icon Bret Michaels to expand the reach of the “We Hear You America” campaign.
To help jump-start contributions, Reader’s Digest is offering anyone who contributes $10 via ReadersDigest.com a one-year subscription to Reader’s Digest magazine as a bonus. Americans can learn more about the Reader’s Digest “We Hear You America Foundation” and how to contribute at WeHearYouAmericaFoundation.org. Cities and towns can win up to $50,000 from Reader’s Digest.