By Special to the Daily World
Women entrepreneurs are major contributors to the American economy. The Atlanta Business League (ABL), Atlanta’s oldest minority business development and advocacy organization, realizes this fact and has always nurtured women’s business initiatives. As part of the organization’s signature event, Super Tuesday, the ABL released its 2011-12 Resource Guide to African-American Female Business Owners. Published since 1994, the publication is a vital resource for achieving business success in today’s marketplace.
A major component of the book is the fact that it serves as a directory of African-American female business owners. “If you are looking to do business with African-American female business owners, the directory provides a plethora of businesses to choose from,” said Leona Barr-Davenport, ABL’s president and CEO. Other highlights of the book include a listing of ABL’s programs and projects, the 2011 list of Atlanta’s Top 100 Women of Influence, a resource guide to professional women and a listing of business, professional and social organizations. A membership-based organization, the book also provides an opportunity for readers to complete an ABL membership application.
The editorial focus of the publication is on branding and marketing. “With competition for business being as steep as it is in today’s economy, business owners need to, now more than ever, understand how essential it is to have the proper marketing and branding initiatives in place,” Barr-Davenport added. “Outside of having a brilliant business idea and other foundational elements, marketing and branding initiatives must be in place, and it all starts with the company’s ability to express its message in written form.”
To that end, the Resource Guide provides detailed content on the important role that marketing and branding play in business. The cover story, “The Storytellers,” highlights the careers of three Atlanta Business League members whose communications companies have scored countless victories for their clients: Marti Covington of Marchaso Productions; Alonia Jernigan of Dream 2 Destiny Enterprises; and Jacquee Minor of J. Minorlogues. The book also shares success stories from other seasoned professionals in the marketing and branding field. They include events planners, florists, graphic designers, web designers and videographers.
“All of these service providers play key roles in assuring that a company’s message comes forth in as professional a manner as possible. The Atlanta Business League is proud to have such talented members who continue to represent themselves, their clients and our organization well,” said Barr-Davenport. “Our membership boasts of business leaders that excel in a vast array of fields. This publication is a must-have for any one that is seeking to do business with qualified businesses that are committed to excellence.” For more information on the Atlanta Business League, visit online at http://www.AtlantaBusinessLeague.org.